Established in 1998 Purform has evolved from three generations of mannequin makers, dating back to 1938.
Austin Purdy founded Purfex Display Models under his parent's house in Mt Eden. Despite these modest beginings Austin developed a reputation for quality and new ideas.

His son Maurice and grandson Benjamin continue to introduce new innovations and technologies into the global mannequin market.

This includes the move away from fibreglass to rotationally moulded plastic resulting in one of the world's most durable mannequin ranges.

 Austin Purdy     
Our mannequins are not only tough but also stylish in their simplicity. Many aspects of retail buyer behaviour have been incorporated in their design in order to optimise display impact and maximise apparel sales.

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